Our team are helping brands find agencies on a daily basis. We’re therefore exposed to all the agency briefs and business challenges brand marketers are facing. This insight is gold dust and it’s shared internally to deepen our team’s knowledge.
That’s why the new business content we produce for agencies is so relevant. Its our unfair advantage. We know what brands want…
Our team can create and produce the following types of content for your agency.
Reports and whitepapers are brilliant from a new business perspective. You can do so much with them, especially if they are research based. They can be sector specific or even challenge specific.
This type of content is essential when positioning your agency and the talent within it as leaders in their field of expertise. It offers value and is best created in video format or also via podcast.
The most PR’able of formats. This offers a chance for agency folk who have a belief in something to really be honest (one of the most attractive traits!). in this case we often help you shape a piece rather than write it. We can provide hot topic areas and curate your thoughts.
Although an industry joke, CREDS are still a very useful asset. Less is definitely more. We can help you produce RFI material that is concise, creds reels that cut through and case studies that actually speak a prospects language.
Below are a few examples of new business and marketing content we’ve created.
If you’re using us for Business Development, we’ll use this content to prospect brands. Alternatively, you can use it to drive your own new biz and marketing efforts in-house. If you’re using us for Awareness & PR, then we can amplify this content as a key component of your media relations programme.