I was working as a Senior Account Executive at Simbiotik, working on brand partnerships and new business. I was responsible for everything from Kick Off to Implementation of campaigns ranging from on-pack promotions, loyalty programmes and exposure pieces. The business objective was to get brands to work together, to share and recycle their assets and help each other to achieve their respective business goals (customer acquisition, customer retention, brand or proposition awareness and cost management).
To generate key new business leads for our clients, helping them to find, meet and win new connections through content led Lead Generation. Managing client’s objectives, goals and expectations, by organising and attending meetings from their targeted brands list. Adding to the overall learning atmosphere of Ingenuity, building strategy with my colleagues, with the view to retain long relationships with our clients.
John West Salmon “Bear Fight ad”, so simple but so genius. Sometimes the most basic ideas have the greatest output. I was also lucky enough to work with the guy who created it, top bloke!
The advancement of Virtual Reality. It’s going to allow brands and content agencies to get even closer to the consumer, and have such a powerful touch point. Not only that but full sensory VR is right around the corner, which is baffling.
“ Today you are you, that is truer than true. There is no one alive who is youer than you.” Dr Seuss
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