Category: Experiential

14 Jul

Asian investments in UK tech startups skyrocket: Here are the top companies

14 Jul

London’s fraud prevention startup Quantexa rakes in $153M funding to fight financial crimes

13 Jul

TikTok opens pop-up experience venue in Westfield shopping centre

30 Nov

Firms agree Scotland to England renewable energy ‘superhighway’

25 Sep

B&Q owner Kingfisher is switching to digital first stores

21 Sep

TikTok launches its own Fashion Month with Louis Vuitton, Saint Laurent and more

21 Sep

Asda to trial convenience format and launch B&Q shop-in-shops

11 Jun

Virtual house party to celebrate World Gin Day

11 Jun

Selfridges set to re-open with live entertainment

29 May

Beavertown supports launch of Staycation IPA with tropical audio experience

28 Apr

Curzon creates ‘home cinema kit’

17 Apr

Cheese festival goes virtual

21 Feb

Holland & Barrett launch first “clean & conscious” store in Birmingham

12 Mar

Lidl to open first in-store pub in Northern Ireland

18 Feb

Bulldog Gin partners with Beat Hotel

17 Feb

Game opens biggest Belong Arena in House of Fraser

17 Jan

Experiential Marketing Report

17 Jan

Creme Egg rolls out red carpet for fans

16 Jan

Asda and big brands trial ‘sustainable store’

15 Jan

Asos unpacks AR try-on tool See My Fit

14 Jan

John Lewis trials first men’s make-up counter

10 Jan

Brand offers fans chance to go nutty for Valentine’s

9 Jan

Café Rouge reveals first “cheese hotel”

8 Jan

Ex-Disney chief leads new dining concept

19 Dec

BrewDog event to explore alcohol-free

12 Dec

Burberry activation puts tech in spotlight

10 Dec

Google readies Stadia gaming pop-up tour

9 Dec

Telco OnePlus makes piano from cell phones

6 Dec offers “candy cane house” experience

3 Dec

Deliveroo “cashpoint” doles out bacon sarnies

3 Dec

Waitrose trials food service based on DNA

2 Dec

Toys R Us resurrected with technology format

2 Dec

Guinness opens London pub with just five seats

26 Nov

Tanqueray aims to tap into auras to personalise drinks

21 Nov

Amazon unveils four-day Black Friday pop-up shop

18 Nov

Huda Beauty picks London for first-ever pop-up store

18 Nov

John Lewis unveils first “experience playground”

15 Nov

Argos and Google float smart home devices in boat stunt

13 Nov

L’Oréal unveils Eiffel Tower installation for Lancôme

7 Nov

After Beauty opens doors on first “experiential store”

5 Nov

Notonthehighstreet to bring Christmas pop-ups to London

31 Oct

Dr Martens ties birthday to grassroots artist drive

29 Oct

Monopoly set to splash out on “theatrical game experience”

24 Oct

Lidl set for festive cheer with Christmas wine bar pop-up

24 Oct

Amazon activation lets visitors sample smart home devices

23 Oct

Argos partners Lego Hidden Side for ghost hunt activation

21 Oct

Pokémon brings Japan to London with UK location-inspired pop-up

17 Oct

Day of the Dead celebrations come to London hosted by Patron Tequila

9 Oct

Premier Inn uses Pillow Fight Club to plump up its sales

8 Oct

Experiential helps drive footfall and boosts sales for Selfridges

2 Oct

Coca-Cola serves up from bucket list activation via photo booth experience