ingenuity

Category: Partnerships

7 Sep

Cinch adds NFL London games to UK portfolio

6 Sep

Brewdog agrees to tie-up with Japan’s Asahi

2 Sep

Puma and Animal Crossing’s collaboration

23 Aug

British biotech launches defence of tobacco takeover

10 Aug

Harvey Nichols launches luxury resale service

6 Aug

Sainsbury’s and Vivino partner for wine-aisle recommendations

19 Jul

Zoom buys cloud call centre firm Five9 for $14.7 billion

6 Jul

Ocado pens deal with Spanish grocer and The Guardian as sales soar

21 Jun

Love Island predicts record revenues, but brands tread carefully after tragedies

15 Jun

YouTube bans masthead ads for politics, alcohol and bets

15 Jun

Unilever to buy Paula’s Choice

24 May

Lidl sponsors ITV’s The Masked Dancer with its own masked character

18 May

Iceland expands Uber Eats trial beyond London

17 May

Co-op renews music festivals sponsorship with Live Nation UK

11 May

Pret-a-manger to launch shop-in-shops in Tesco supermarket

5 May

Microsoft Teams is getting a surprise Minecraft integration

29 Apr

Waitrose and Hotel Chocolat strike new product partnership

19 Apr

Ocado looks to ‘kerb to kitchen’ robots in tech tie-up

13 Apr

Sainsbury’s and Deliveroo strike new deal to extend delivery

12 Apr

Homebase announces Next Partnership

23 Mar

Plant-based frozen brand Strong Roots awarded B Corp certification

23 Mar

Birds Eye owner Nomad Foods announces partnership with WWF

15 Mar

Selfridges launches first pop-up kitchen space

15 Mar

Pret a Manger strikes deal to sell baked treats in Tesco stores

5 Mar

Ikea and Aldi plug into gaming and esports market in lockdown boom

1 Mar

Dettol and CleanedUp link to offer small businesses hygiene support

1 Mar

John Lewis plots ‘hundreds’ of shop-in-shops inside Waitrose stores

19 Feb

TikTok strikes deal with UFC to live-stream content

18 Feb

Gok Wan to star in first Itsu TV advert

23 Feb

Jay Z sells stake in champagne brand to luxury giant LVMH

23 Feb

TikTok and Shopify partnership extends to UK as Facebook launches shopping tool

11 Feb

Microsoft makes approach to buy Pinterest

3 Feb

Uber to buy leading alcohol delivery service Drizly in $1.1bn deal

1 Feb

JD Sports to buy US retailer DTLR

1 Feb

Asos buys Topshop, Topman and Miss Selfridge brands

28 Jan

E.L.F Cosmetics taps into overlooked gamer market with Twitch Loserfruit

28 Jan

Knomo snapped up by marketing agency Inc & CO with new retail division

27 Jan

PepsiCo creates plant-based joint venture with Beyond Meat

14 Dec

Hellmann’s partners with Animal Crossing game to raise money for FareShare

10 Dec

Homebase teams up with Country Living and House Beautiful on kitchen ranges

11 Jan

Walkers teams up with KFC for pair of new fried chicken Max crisp flavours

4 Jan

The Hut Group targets US audience with $350 million purchase of skincare firm

4 Jan

Ladbrokes owner Entain receives bid from MGM Resorts

1 Dec

Pets at Home acquires telehealth service to boost digital capabilities

30 Nov

Firms agree Scotland to England renewable energy ‘superhighway’

23 Nov

Gemma Collins teams up with Zymurgorium distillery to launch gin liqueur

16 Dec

McColl’s to extend Uber Eats partnership to 400 stores

20 Nov

Nestlé and JDE team up to give coffee pod recycling a huge boost

15 Dec

One Stop partners with Deliveroo across more than 200 stores

19 Nov

Harrods launches rapid food delivery service from Knightsbridge store

25 Nov

Patisserie Valerie bakes deal with Sainsbury’s

24 Nov

Diageo pledges to be carbon neutral and improve ethnic diversity by 2030

24 Nov

Inter Beaujolais partners with home dining app

16 Nov

Borough Broth Co. announces partnership with Mindful Chef

4 Nov

Alibaba in talks to invest over £200m in Farfetch

3 Nov

Nestle acquires $950m US meal delivery business Freshly

2 Nov

UK petfood M&A boom continues with two more premium deals

29 Oct

Selfridges and Royal Mail announce festive post-office pop up

28 Oct

TikTok moves into social ecommerce with Shopify deal

22 Oct

Sky to launch network of ‘social hub’ high street stores

20 Oct

Just Eat is offering 20% off ASOS with all orders

19 Oct

Fox’s to undergo multimillion-pound rebrand following sale to Ferrero

19 Oct

Intu Lakeside, Watford, Victoria and Braehead snapped up

19 Oct

Edinburgh Woollen Mill tycoon Philip Day plots bid to buy back Peacocks

12 Oct

Poundland acquires Fultons Foods, ploughs £25m into grocery offer

6 Oct

Ferrero nears £250m deal for Fox’s Biscuits

1 Oct

COVID-19: Tech startup Embargo signs major hospitality brands

1 Oct

M&S signs Nobody’s Child as debut online brand partner

28 Sep

Caesars in ‘advanced discussions’ over £2.9bn William Hill deal

25 Sep

Next to start selling Ted Baker lingerie and nightwear

23 Sep

Uber partners English National Opera for drive-in performances

15 Sep

Eve Sleep ties up with Boots on Christmas ranges as losses narrow

15 Sep

Next seals deal for Victoria’s Secret UK business

15 Sep

Ocado claims M&S products are a hit after switch from Waitrose

21 Sep

Asda to trial convenience format and launch B&Q shop-in-shops

18 Sep

Heinz partners with food charity in fight against hunger in schoolchildren

18 Sep

Tesco to work with sharing app Olio in bid to drive down food waste

9 Sep

Alpaca Coffee ties with One Tree Planted to plant a tree in Amazon rainforest

7 Sep

Co-op steps up commitment to parkrun, continuing its support through the pandemic

4 Sep

NerdWallet To Acquire Know Your Money

1 Sep

Zoella drops IRL bath bomb with Lush in digital detox drive

28 Aug

Barclays partners with Age UK

28 Aug

Walmart teams up with Microsoft in TikTok bid

18 Aug

Diageo splashes out $610m in deal to buy Aviation American Gin

18 Aug

Cadbury strikes deal with Arsenal FC

10 Aug

Revlon names Megan Thee Stallion as latest brand ambassador

6 Aug

Convenience chain One O One partners with home delivery app

6 Aug

Cadbury supports small businesses with Chelsea deal

4 Aug

Henkel to acquire majority stake in Hello Body, Banana Beauty and Mermaid+Me owner Invincible

4 Aug

Heineken non-alcoholic beer to sponsor Europa League

3 Aug

Microsoft continues talks to buy TikTok

31 Jul

Self-driving startup Argo AI hits $7.5 billion valuation

29 Jul

Foot Locker and Adidas reveal community murals

28 Jul

Wasabi to roll out payment-linked loyalty programme

28 Jul

Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

23 Jul

Co-op highlights food poverty in new campaign

22 Jul

Armani and Yoox Net-a-Porter unveil major new digital partnership

27 Jul

Dr Martens owner among investors bidding for Gymshark stake

27 Jul

JLP signs another tech partnership