Category: Rebrand

14 Jun

Uncle Ben’s name ditched as Mars unveils Ben’s original rebrand

17 May

Currys PC world, Dixons and Carphone Warehouse to rebrand as Currys

17 Mar

Colgate goes after Gen Z with new sub-brand

26 Feb

New Peugeot badge references 1960s logo and signals upmarket rebrand

1 Feb

Zelens gears up for relaunch with new look, skus and formulations

1 Feb

Ragged Edge’s updated identity for Mindful Chef takes it from ‘specialist’ to mainstream

20 Jan

Ocado goes from green to ‘grape’ in major brand overhaul

18 Jan

Supermarket prices rise as COVID and Brexit reignite inflation

18 Jan

Nichols re-launches Feel Good Drinks as an independent incubator brand focused on purpose

15 Jan

Kia presents its new brand purpose and future strategy

14 Jan

Cadbury Dairy Milk revamped with ‘progressive’ new look

8 Dec

KY Jelly to rebrand as Kynect as it targets 30-plus market

2 Dec

Captain Birdseye unveils Shipshape beard kit for ‘ruggedly handsome’ men

7 Oct

Co-op rolls out re-vamped membership scheme

22 Sep

Grolsch to return to UK with new lower-abv recipe

10 Sep

Former catalogue company Freemans rebrands as online department store

8 Sep

Thomas Cook owner eyes online relaunch

7 Jul

McVitie’s upgrades Digestives with new ‘Very Important Biscuits’ trio

18 Jun

Uncle Ben’s Brand Will ‘Evolve’ Following Aunt Jemima’s Removal

14 May

Waitrose revamps Essential range with shift to sustainable packaging

21 Apr

Cadbury’s rebrand to help cut through both online and offline

14 Feb

RBS rebrands to NatWest Group

6 Mar

Abercrombie & Fitch increase ad spend as it embarks on ‘growing while transforming phase’

11 Feb

Nectar relaunches with 360 assault

4 Feb

Chewits lines up a sweet rebrand

27 Jan

Broadland Drinks expands range

1 Nov

Hobgoblin shows it isn’t ailing as it unveils brand refresh

30 Oct

YO! rolls out new brand and fresh formats to UK

30 Oct

TUI reveals big plans for Blue hotel brand

14 Oct

HSBC readies First Direct rebrand in bid to combat challenger banks