Brand Activation is the current buzz word to encompass what most clients still refer to as BTL activity. This covers areas like Shopper Marketing, Experiential and increasingly strategic and creative help around customer touch points along the path to purchase from a multi channel point of view.
For Agencies, our events offer the chance to meet client decision makers that are keen to engage new agencies for a variety of briefs, projects and challenges around the above theme.
For Brands, they offer the chance to meet a selection of leading agencies who can help them overcome their business challenges.
Each event has a theme that is aligned with current trends and client needs. They address all the major channels, disciplines and issues facing marketers.
Each attending brand supplies Ingenuity with a brief outlining their current challenges and requirements. These briefs get sent to the attending agencies prior to the event, giving agencies the opportunity to tailor thoughts around the client challenges and get straight down to business in the meetings.
On the day, the agencies and brands will have 1-to-1 chemistry sessions in private hospitality boxes to discuss the challenges and hopefully spark something great.
Stamford Bridge Stadium, Fulham Rd, Fulham, London SW6 1HS